Product Launches & Innovation
FDA Approves Sevoflurane Inhalant Anesthetic for Dogs; Clears Generic Ketoprofen for Cattle
LAUNCH · REGULATION
Two notable FDA approvals entered the veterinary market this week. A newly **FDA-approved sevoflurane inhalant anesthetic for dogs** has launched, indicated for the induction and maintenance of general anesthesia, expanding the range of inhalant options available to veterinary practices. Separately, the FDA granted supplemental approval for **KetoMed**, the **first generic ketoprofen injectable** for fever control in cattle with bovine respiratory disease (BRD), expanding its existing label to include a new species and indication as a generic alternative to brand-name Ketofen.
DVM360 — 2026-06-04
Fi Expands AI-Powered GPS Pet Wearables to 38 Countries
LAUNCH · EXPANSION
Fi, a leader in smart pet technology, announced a major international expansion of its **AI-powered GPS pet wearables and connectivity network** to **38 countries** across North America and Europe. The rollout significantly broadens Fi's global footprint and positions the company as a leading player in the fast-growing connected pet device market. The expansion reflects growing international demand for tech-enabled pet safety and monitoring solutions.
Pet Age — 2026-06-03
Pets at Home Introduces Fresh Dog Food Brand 'Years' to National Retail Network
LAUNCH
UK pet retail giant **Pets at Home** has added fresh dog food brand **Years** to its national retail network, expanding consumer access to the premium fresh food segment. The move reflects the ongoing premiumization trend in pet nutrition and Pets at Home's strategy to broaden its fresh and refrigerated food offering in-store.
Pet Gazette — 2026-06-04
Dogtopia Forms Canine Behavior Expert Council to Set New Industry Standard
LAUNCH · INNOVATION
Dogtopia, a leading pet wellness franchise, announced the formation of the **Dogtopia Canine Behavior Expert Council**, aiming to establish a new standard of credentialed behavior expertise within the pet services industry. The council is designed to advance dog wellness practices across Dogtopia's franchise network and elevate the professional bar for behavior-informed care in the daycare and boarding sector.
Pet Age — 2026-06-04
Beacon Barkers Launches Live CCTV Kennel Viewing Service for Pet Owners
LAUNCH · INNOVATION
UK boarding operator **Beacon Barkers** introduced a **secure CCTV live kennel viewing service**, allowing pet owners to remotely monitor their dogs during boarding stays in real time. The innovation addresses a key consumer pain point around separation anxiety and trust in boarding facilities, potentially setting a new transparency benchmark for the pet boarding industry.
Pet Gazette — 2026-06-03
Urine Ammonia Ratio Identified as Prognostic Biomarker for Canine Chronic Kidney Disease
INNOVATION
New research published this week identifies the **urine ammonia-to-creatinine ratio** as a meaningful prognostic biomarker in dogs with chronic kidney disease (CKD). A **low urine ammonia–creatinine ratio** was associated with faster disease progression and shorter survival times in dogs with stable CKD. The finding could have significant implications for how veterinarians monitor and triage canine CKD patients going forward.
DVM360 — 2026-05-29
Partnerships & Acquisitions
Lord Jameson Partners with Aromnaom for South Korean Distribution Expansion
PARTNERSHIP · EXPANSION
**Lord Jameson**, a global manufacturer of premium organic dog treats, announced a new distribution partnership with **Aromnaom**, a leading pet food and supplies distributor in South Korea. The deal accelerates Lord Jameson's international growth strategy, giving it direct access to one of Asia's most active premium pet consumer markets. South Korea's pet industry has seen rapid growth, making it a strategically important expansion target for Western pet brands.
Pet Age — 2026-06-04
The Nutriment Company Acquires Yorkshire Raw Feeds
ACQUISITION
**The Nutriment Company** has acquired **Yorkshire Raw Feeds**, a raw pet food producer operating **Food Standards Agency-licensed facilities** and working closely with local suppliers to produce additive- and preservative-free raw pet food products. The acquisition strengthens Nutriment's manufacturing capacity and supply chain in the UK's rapidly growing raw pet food segment. Financial terms of the deal were not disclosed.
Pet Gazette — 2026-06-02
Gladwells Pet and Country Store Launches Corporate Partnership with Banham Zoo
PARTNERSHIP
UK retailer **Gladwells Pet and Country Store** announced a corporate partnership with **Banham Zoo**, operated by the Zoological Society of East Anglia (ZSEA), donating **£5,000** to support animal care and global conservation efforts. The partnership aligns pet retail with wildlife conservation, a growing area of brand positioning for independent pet retailers seeking community and cause-related differentiation.
Pet Gazette — 2026-05-29
Industry Trends & Data
Elanco Research: Pet Spending Is a 'Protected Budget Item' Amid Economic Pressure
DATA
New consumer research from **Elanco** finds that pet owners continue to prioritize spending on **pet health** even amid rising costs and broader economic pressure, reinforcing the pet industry's well-documented resilience. The findings characterize pet health expenditure as a **'protected budget item'** — one of the last categories consumers cut during financial stress. The data supports continued investor and operator confidence in the pet care sector's defensive characteristics.
Pet Age — 2026-06-03
Cat Food Label Transparency and Feline Nutrition Trends Evolve in 2026
DATA
A new analysis of **cat food labeling trends in 2026** highlights how feline nutrition has evolved in response to broader consumer food habits. Greater transparency in ingredient sourcing, protein provenance, and nutritional claims is reshaping the competitive landscape in the cat food aisle, as pet owners increasingly apply human food values — including clean labels and functional ingredients — to their cats' diets. The report signals continued category premiumization.
Pet Age — 2026-06-04
WSAVA Launches Global Survey to Assess State of Companion Animal Veterinary Practice
DATA
The **World Small Animal Veterinary Association (WSAVA)** has launched a global survey of companion animal practitioners, with findings intended to contribute to its **Global State of Companion Animal Veterinary Practice Report**, scheduled for publication later in **2026**. The survey will capture insights on practice conditions, workforce challenges, and clinical standards across member countries, providing a rare global benchmark for the profession.
Veterinary Practice News — 2026-06-02
Pet Anxiety Awareness Month Enters 10th Year with New Media Partnership and Extended Coverage
DATA
**Pet Anxiety Awareness Month** marks its **10th anniversary** this year with expanded programming, a new media partnership, and coverage extended through **July 4** — a date notorious for triggering fear, anxiety, and stress (FAS) in companion animals. The initiative focuses on raising awareness among pet owners and veterinary professionals about the prevalence and management of anxiety-related conditions in dogs and cats, reflecting a growing clinical and commercial focus on behavioral health.
DVM360 — 2026-06-03
Regulatory & Policy
New World Screwworm Confirmed in South Texas, Triggering Emergency Response
REGULATION
The USDA confirmed the first U.S. detection of New World screwworm in a **3-week-old calf in Zavala County, Texas**, located approximately **25 miles from the Mexican border**. Agriculture Secretary Brooke Rollins confirmed the case on June 3, with officials implementing quarantines, movement restrictions, and rapid eradication protocols. The National Pork Board's Assistant Chief Veterinarian warned of broader implications for pork producers and the wider livestock industry. As of the latest reporting, **no further detections** beyond the initial case had been confirmed by APHIS. The discovery has prompted urgent coordination across government, veterinary, and agriculture sectors.
DVM360 / Feedstuffs — 2026-06-03
Weekly Vet Report: First Cat-to-Human H5N1 Transmission Documented; Major Raw Dog Food Recall
RECALL · REGULATION
The CDC documented the **first known cat-to-human transmission of H5N1 avian influenza**, marking a significant One Health milestone with implications for companion animal biosafety protocols. Simultaneously, a major pet food recall was issued involving **more than 180 raw dog food products** linked to reported pet illnesses, prompting the manufacturer to **completely cease production**. A new injectable monoclonal antibody for pruritus (itchy skin) in dogs also launched during the same period, representing a new therapeutic option for allergic dermatitis.
DVM360 — 2026-05-29
Oregon Ballot Petition Could Dramatically Restrict Animal Agriculture Practices
REGULATION
A proposed **Oregon ballot initiative** would amend the state's animal cruelty laws to ban a wide range of standard agricultural and recreational practices, including **dehorning, tail docking, artificial insemination, hunting, and fishing**. If successful, the measure could represent one of the most sweeping state-level restrictions on animal agriculture in U.S. history, with potential ripple effects on veterinary practice, livestock management, and the broader animal industry.
Feedstuffs — 2026-06-01
Notable Moves & Leadership
Wellness Pet Company Names New Chief Marketing Officer
LEADERSHIP
**Wellness Pet Company** has appointed a new **Chief Marketing Officer**, according to the latest leadership moves roundup from DVM360. Additional leadership updates, recognitions, and achievements across the veterinary and pet industry were also noted. Specific details on the incoming CMO's background were not included in the available item description.
DVM360 — 2026-06-01
Central Garden & Pet Deepens Wildlife Conservation Commitment with Lindsay Wildlife Experience Support
EXPANSION
**Central Garden & Pet Company** announced deepened support for the **Lindsay Wildlife Experience** through employee volunteerism and financial donations. The initiative reflects the company's broader ESG commitment to local wildlife care and conservation, an increasingly important dimension of corporate positioning for large pet and garden consumer goods companies.
Pet Age — 2026-06-04
Petsense by Tractor Supply Launches 'Pet Heroes' Sweepstakes to Honor Animal Advocates
LAUNCH
**Petsense by Tractor Supply**, a wholly-owned subsidiary of Tractor Supply Company, launched its **'Petsense Celebrates Pet Heroes' Sweepstakes** in honor of America's **250th anniversary**. The initiative celebrates unsung animal advocates across the country, reflecting Petsense's community engagement strategy and its effort to deepen brand affinity through cause-related marketing tied to the national bicentennial celebration.
Pet Age — 2026-06-05
AI Lab Launched to Decode Farm Animal Behavior and Improve Welfare Decisions
INNOVATION · EXPANSION
A new research facility, **DAT-AI-LAB**, has been launched with the mission of building **species-specific behavioral databases** using artificial intelligence to improve animal health and welfare decisions in farm settings. The lab aims to translate behavioral data into actionable insights for livestock producers and veterinarians, representing an early-stage but potentially significant application of AI in agricultural animal health management.
Feedstuffs — 2026-05-29