Best Friend VenturesBriefing

Pet Industry Briefing — Friday, April 24, 2026

A weekly roundup of funding, product launches, partnerships, industry trends, regulation, and notable leadership moves across the pet care sector. Curated by Best Friend Ventures from 48 pet-industry sources.

Summary

  • Top story: Waltham develops AI tool for early canine periodontal disease detection
  • Sources scanned: 48
  • Funding activity: $0
  • Categories with news: 5

Product Launches & Innovation

Waltham Develops AI-Supported Risk Model for Early Detection of Canine Periodontal Disease

INNOVATION

Scientists at the **Waltham Petcare Science Institute** have developed a new AI-supported risk assessment model designed to enhance existing diagnostic tools and better predict canine periodontal disease at earlier stages. The breakthrough research has been formally published, marking a significant advance in preventive veterinary dentistry. The model is intended to complement — not replace — existing clinical tools, providing practitioners with earlier warning signals to improve treatment outcomes for dogs.

Pet Age — 2026-04-23

Natoo and Smallbatch Launch New Treat and Topper Products for Dogs and Cats

LAUNCH

Two pet nutrition brands introduced new product lines this week. **Natoo Pet Foods**, an ethical and environmentally responsible brand, launched new **Meal Topper Variety Packs** for both dogs and cats, designed to add variety and excitement to mealtime. Separately, **Smallbatch Pets** expanded its single-ingredient treat lineup with the launch of **Freeze-Dried Fish Skin Chews for dogs**, made with just one ingredient and positioned within the brand's responsibly sourced nutrition portfolio.

Pet Age — 2026-04-23

Partnerships & Acquisitions

Kennel Connection Announces Exclusive Diagnostic Partnership with Petwealth

PARTNERSHIP

**Kennel Connection**, a leading provider of pet care facility management software and a **100GROUP** company, has announced an exclusive diagnostic partnership with **Petwealth**. The collaboration is intended to integrate diagnostic capabilities directly into Kennel Connection's facility management platform, enhancing the suite of services available to pet care operators across the country.

Pet Age — 2026-04-23

Ethical Products and DairyPet Form Joint Venture to Distribute YowUp! Pet Yogurts in the US

PARTNERSHIP

**Ethical Products, Inc.**, a U.S. manufacturer and distributor of pet toys, accessories, treats, and wellness products under the **SPOT** brand, has announced a strategic joint venture with **DairyPet** to distribute **YowUp! Pet Yogurts** and Frozen Yogurt Ice Cream Treats across the United States. The deal expands Ethical Products' portfolio into the functional pet treat space and brings the European-originated YowUp! brand to the American market.

Pet Age — 2026-04-22

Industry Trends & Data

Virbac Achieves Human-Animal Bond Certification from NAVC and HABRI

DATA

The **North American Veterinary Community (NAVC)** and the **Human Animal Bond Research Institute (HABRI)** announced that **Virbac Corporation** has become a **Human-Animal Bond Certified** company. The certification underscores Virbac's commitment to the human-animal bond as a core element of its corporate mission and veterinary practice philosophy, reinforcing a growing industry trend of formally recognizing the emotional and wellness dimensions of pet ownership.

Pet Age — 2026-04-22

From Kibble to Community: The 50-Year Evolution of the Pet Specialty Industry

DATA

A new editorial analysis from Pet Age examines how the pet specialty industry has transformed over the past **50 years** — evolving from a simple cottage industry into one of the most dynamic commercial ecosystems in retail. The piece highlights how innovation, community-building, and shifting consumer values around pet humanization have redefined what it means to operate in the pet space, offering context for current trends in premiumization, specialty retail, and direct-to-consumer channels.

Pet Age — 2026-04-24

Smart Urban Infrastructure Trends Raise Opportunities and Challenges for Dog-Friendly Cities

DATA

A new analysis explores the rapid rise of dog-friendly urban environments across America, where dogs have become a fixture of everyday city life — from coffee shops to outdoor dining. While the trend signals robust growth in pet-adjacent urban commerce, the piece notes that smart city safety infrastructure has not kept pace with canine integration, flagging design and policy gaps that city planners and the pet industry will need to address as pet-inclusive urbanism accelerates.

Pet Age — 2026-04-23

Cardiovascular Disease in Zoological Companion Animals Highlighted in New Veterinary Education Session

DATA

A new veterinary education session presented by **Dr. Sarah Ozawa, DVM, DACZM**, addresses cardiovascular disease in zoological companion animal species including **rabbits, bearded dragons, and parrots**. Using a case-based format, the session covers disease types, etiology, and key anatomical differences compared to dogs and cats, along with diagnostic considerations and available treatment or preventive options — reflecting growing clinical interest in exotic and non-traditional companion animal medicine.

Veterinary Practice News — 2026-04-22

Regulatory & Policy

USDA Restructuring Underway with New Food Safety and Science Centers

REGULATION

The **USDA's Food Safety and Inspection Service (FSIS)** is advancing a significant agency restructuring, establishing a new **Food Safety Center in Iowa** and a **Science Center in Georgia**. Staff relocations are underway across several agencies including **ERS, NIFA, NASS, and ARS**. While focused on livestock and food safety, the restructuring has downstream implications for pet food ingredient supply chains and the regulatory environment governing animal-derived pet food inputs.

Feedstuffs — 2026-04-23

Notable Moves & Leadership

Vets Pets and Hollywood Feed Announce New Location Openings

EXPANSION

Two pet care companies announced brick-and-mortar expansions this week. **Vets Pets**, a North Carolina-based cooperative network of veterinary hospitals, announced plans to open **Oak Heart Veterinary Hospital** at North Hills in **Raleigh, NC**, located at **3700 Six Forks Road**, with an anticipated opening in early summer 2026. Additionally, **Hollywood Feed**, the healthy and holistic pet food retailer, announced the opening of its newest **Dallas-area location in Midlothian, Texas**, set to open in **May 2026**.

Pet Age — 2026-04-23